On 1 April 2026 a new international team acquired Odds96, and I joined it as Growth Manager. Two months later we made the decision that defines the brand now, and it cost us something. This article says what we chose, what we gave up and what we left alone.

Odds96 itself is older than our team: it launched in 2021 as a sportsbook and games site built for India.

What Odds96 has always been about

Odds96 has always been about one thing: a place where people can relax and enjoy themselves without hassle. Deposits go through, games load, support answers, 24 hours a day, every day of the year.

To everyone who already plays with us: thank you. You've shown that a games site can be a good place to spend an evening and feel something, and that's the part of Odds96 we intend to keep.

Our job now is to keep improving the service and the product, and to give you more content worth your time. The decision we made in June is how we plan to do it.

The decision: global crypto games and sportsbook

In June we decided to stop building Odds96 as an Indian brand and to run it as a global crypto games and sportsbook platform.

That choice has a cost. A brand tuned to one market can speak that market's language in every banner and every promo. We gave some of that up. In return we get one identity that reads the same in any country, with crypto at its core, while the local part lives where players feel it: in payments, in support and in the content they use.

Why crypto? I don't see a future for iGaming without it. Many players already prefer to move money in crypto, and a crypto transfer is something anyone can check on the chain instead of taking a site's word for it. It isn't the only way in, though. If you don't hold crypto, the local methods you already use still work.

Some of this works today: you can deposit in crypto next to your local method, and VIP and cashback are live with their terms on the page. The rest of the crypto product we're building over the coming months. I'll announce each part here when it's live, not before.

I think about growth in plain terms. Traffic is a cost. Trust is the asset. A brand that buys players expensively tends to claw the money back through its conditions, and players notice. We'd rather spend on things a player can check than on louder banners.

The decision also set a limit on what we were willing to touch.

What stayed exactly as it was

When a brand changes hands, the first worry is usually about money. So we drew a line early: anything local that already worked for players would stay as it was.

1. Your account and balance. Same login, same history, same funds.
2. Payment methods. The local payment methods you used before are still there, next to crypto.
3. Support in your language. The languages our support team works in didn't change.
4. The name. Odds96 keeps its name in every market. Sonakshi will write about why the name travels well.

Nothing about Odds96 starts over from zero. The changes we made sit in places you don't see day to day.

What changed under the hood

The first change is the licence, and it came with the same decision in June. Odds96 now operates under an Anjouan licence. Elaine B. wrote a separate piece on what the licence change means for players and how to check any gaming site's licence yourself, so I'll leave the details to her.

The second change is privacy. We treat player data as private by default.

Every row in that table ends with a place you can look. That's deliberate.

Promises you can check

iGaming sites in our markets tend to describe themselves with the same few words: trusted, official, number one. A player reads those words on every site and learns nothing from any of them.

We set ourselves a narrower standard: every promise we make should be something you can check, from a licence you can click to bonus terms you read before you opt in.

This standard has costs. It rules out marketing lines that would probably convert better, and sometimes it means saying "we don't have that number yet" instead of guessing. I'm comfortable with that. If we get something wrong, I'll say so here, with what happened and what we changed.

Sport predictions and games are entertainment. Play only with money you can afford to spend on it, and use the limits in your account settings if you want a ceiling.

FAQ

Who runs Odds96 now?

Since 1 April 2026, a new international team has run Odds96. The brand itself launched in 2021.

Do I need to do anything with my existing account?

No. Your login, balance and history stayed as they were. Deposit methods you used before still work.

What changes for players in India?

The service stays as it was: the same account, payment methods and support. The brand around it is now a global crypto games and sportsbook platform.

Do I have to use crypto?

No. Crypto is at the core of Odds96, but the local payment methods you already use still work.

Is Odds96 changing its name?

No. Odds96 keeps the same name in every market. Local versions differ in language, currency and payment methods.

Where can I read about the licence change?

Elaine B., our Head of Responsible Game, explains the move to an Anjouan licence and how to verify it in her article on this blog.